“It’s a powder keg of black fury that’s about to explode!”
That line was a great way to advertise the 2009 blaxploitation spoof
Black Dynamite. And when real estate developer Chris Olson watched the
film with coworkers recently, he thought it would also be a great way to
attract renters to his latest condominium project, in Peaceful Valley.
“We laughed our asses off,” Olson says. “It’s a great movie, it makes for a funny poster.”
A Black Dynamite banner now hangs outside the C4 condos, located near Maple Street and Clarke Avenue, Olson’s phone number and the words “Now Leasing” appearing alongside star Michael Jai White with an afro and nunchucks. The sign makes passersby do a double take at the dark, square condos, which stand in stark contrast with the older homes of the Peaceful Valley neighborhood.
“I’m just trying to get people to notice it,” Olson says. “If I don’t get any action off the sign in a week I’ll probably change it to something a little tamer.”
Olson says people who visit the condos are amused by the sign, which has been up since Saturday. So far he hasn’t received any negative reactions, but he welcomes anyone with complaints to give him a call.
“It wasn’t to piss people off,” he says, “It was for people to look at it and giggle… If people got offended to the point where they get really pissed off at me I would probably take it down.”
Olson says this banner is tame compared to other advertisements his real estate company, O on Clarke, has put out. He declined to give examples.
“We send funny crap like that all over the place all the time,” he says. “The people who appreciate stuff like that are the people I want to rent the buildings.”