Editor and Publisher took a look at newspapers around the country that are doing it right.
The Inlander scored an honorable mention in the article. Here’s E&P's write-up:
“The Inlander is another weekly that has capitalized on quality content and doubled down on print distribution in a time when competitors are cutting back. The free paper is printed in full color with a lively mix of news and arts. Publisher Ted McGregor said his success has come from giving the readers more of what they want: ‘More local stories told with more depth, perspective, and soul.’"
That’s right. Soul.