While most political insiders assumed that Sen. Obama would use the costly airtime to attempt to "close the deal" with the American people, few saw the promise of a sculpted midsection coming as a follow-up.
"This is an issue that cuts across all voting blocs -- Democrats, Republicans, independents, you name it," said Obama strategist David Axelrod. "Everyone wants well-defined, shredded abs."
In a clip of the infomercial released to the press, Sen. Obama appears in spandex exercise wear and demonstrates his ab-sculpting machine, called the "Obamaciser."
"America, you're probably asking yourselves, 'Can we really have rock-hard abs?'" Sen. Obama says. "Repeat after me: Yes we can."
Elsewhere, just two weeks after his testimony to Congress, former Fed Chief Alan Greenspan said: "To those millions of Americans who have lost their jobs, their homes, and their life savings, let me offer a heartfelt 'Oopsy.'"