"Much time, thought and effort went into creating the 'Plan for Victory' slogan," Mr. Bush said at a White House press conference. "I think we can all agree that the hard work that went into that slogan has really paid off."
The president said that not only were the words "Plan for Victory" catchy and memorable, but the choice of yellow letters against a blue background was perfect: "The yellow against the blue really made the letters stand out in a victory-like way."
Mr. Bush told reporters that he believed that "time and patience" were the ultimate keys to success in Iraq, adding, "It took time and patience for us to come up with a really effective slogan like 'Plan for Victory.'"
But even as he praised his administration's latest slogan, Mr. Bush said he would not rest on his laurels, vowing to create additional slogans to defeat the insurgents in Iraq.
"The insurgents may have many weapons at their disposal, but they are not as good as we are at coming up with slogans," Mr. Bush said. "So far the only one they've come up with is 'Jihad' -- not catchy at all, if you ask me."
Elsewhere, major retailers cheered the early results of the holiday shopping season, announcing that sales of totally useless items had surged 50 percent.
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