Pin It
Favorite

Bomb Garden 

by Luke Baumgarten & r & & r & Phone Tag


Verizon wants you to be a music hunter. The company's running tons of ads on TV, in print and all over the web targeting hip young music devotees, who, in the course of their incredibly diverse lives, run into an incredibly diverse mix of music. These kids -- you, me, us -- know what we like when we hear it. We just don't always know what we're hearing.





Thus Verizon has new tech designed to help us hunt more efficiently. You hear a song out of the blue, you tell your phone to listen to the song, identify it and, the idea goes, download it for personal use. Really, phenomenally cool idea. They've got Prince's new single on verizon.com as a proof of concept, and it works.





Problem is, a new Prince song isn't going to catch me by surprise.





Some crew up the block from where Prince grew up might, though. In that case, both Verizon and I are screwed. You can't get most bands or songs on V-cast yet, meaning you ID a really dope, obscure song, you'll at best get the song title and band, not the song itself. That's a serious problem, especially if this is supposed to be the killer app that keeps Verizon's normal phones relevant while AT & amp;T/Cingular is flossin' the iTunes-ready iPhone.





Here's the problem: phone companies like selling their own ringtones because they pocket most of the money. Understandably profit-driven, they don't bother stocking tones that won't sell millions. The conflict between the ringtone game and the Song-ID conceit, then, is obvious. Verizon's trying both to horde profits and still exude an encyclopedic music hipster chic. It can't do both. If Verizon is serious about Song-ID, it needs to take the profit hit, hook up with Apple's vastly superior music vaults and allow users access to as much downloadable content as possible. They need to be high quality and cross-platform (PC, iPod) compatible. Only then will Song-ID have the heft it needs to keep Verizon's regular cell phones attractive.
  • Pin It

Latest in Comment

  • Growing Pains
  • Growing Pains

    When the only constant is change itself, we'd best saddle up and make the most of it
    • Aug 25, 2016
  • Access for Sale?
  • Access for Sale?

    Trail Mix: Clinton's shaky Foundation, Trump's questionable staffers
    • Aug 25, 2016
  • Why I'm With Her
  • Why I'm With Her

    Ignore the chants: Hillary Clinton has earned America's trust from her life of public service
    • Aug 25, 2016
  • More »

Comments

Subscribe to this thread:

Add a comment

Today | Thu | Fri | Sat | Sun | Mon | Tue
Bodies Human: Anatomy in Motion

Bodies Human: Anatomy in Motion @ Mobius Science Center

Tuesdays-Sundays. Continues through Dec. 31

All of today's events | Staff Picks

More by Luke Baumgarten

  • Chasing Whales
  • Chasing Whales

    Let's focus less on courting big companies and focus more on nurturing big ideas
    • Feb 5, 2015
  • Completely Repellent
  • Completely Repellent

    How can we expect people to find constructive uses for space that wasn't built for them?
    • Dec 30, 2014
  • Screw Big Cities
  • Screw Big Cities

    A mid-sized manifesto
    • Dec 3, 2014
  • More »

Most Commented On

  • 'Unreasonable Threat to Life and Property'

    Spokane's rental housing has problems, but landlord and tenant groups are split on a solution
    • Aug 11, 2016
  • 'End of Story'

    Condon administration aims to close the controversial Frank Straub chapter — but last week's scathing report has irrevocably changed the narrative
    • Aug 4, 2016
  • More »

Top Tags in
News & Comment

Briefs


election 2016


green zone


marijuana


trail mix


Readers also liked…

  • The First Seahawk
  • The First Seahawk

    Publisher's Note
    • Jan 28, 2015
  • Say 'No' to Fear
  • Say 'No' to Fear

    Why Spokane ought to embrace its roots as an immigrant-friendly place
    • Jan 21, 2015

© 2016 Inlander
Website powered by Foundation