Pin It
Favorite

Boosters and Branding 

Can officials take advantage of Spokane’s pot-friendly laws?

Spokane is famous for a variety of things: Expo ’74, Gonzaga basketball, potholes. Last week, it added one more: legal cannabis.

But how does Spokane — a city also known as a wholesome, family-friendly community — market itself in relation to the burgeoning, and now legal, recreational marijuana industry?

Answer: It’s unclear.

“I know of no plans for the City of Spokane to market itself in relation to the marijuana industry,” says City Councilman Jon Snyder, who has been a leader on the issue, in an email.

Cheryl Kilday, president and CEO of Visit Spokane, which promotes travel and tourism in the region, says its board of directors has adopted a philosophy that looks at marijuana as part of Spokane’s larger food, wine, spirits and craft beer culture. But because Visit Spokane got mixed responses from local business leaders, the organization is holding off on any cannabis-specific promotions.

“Our role will be to provide information and promote cannabis-related destination experiences to travel writers and leisure travelers alongside our region’s other dynamic assets,” Kilday says. ♦

  • Pin It

Speaking of Green Zone, Marijuana

  • In the Beginning
  • In the Beginning

    A brief history lesson on America's conflicted relationship with cannabis
    • Dec 8, 2016
  • Cannabis, Eh?
  • Cannabis, Eh?

    Attention turns to the Great Green North's legalization plans
    • Dec 1, 2016
  • (No) Fear and Loathing
  • (No) Fear and Loathing

    Local dispensaries balk at a Trumpian future hostile to cannabis
    • Nov 23, 2016
  • More »

Latest in Green Zone

  • In the Beginning
  • In the Beginning

    A brief history lesson on America's conflicted relationship with cannabis
    • Dec 8, 2016
  • Cannabis, Eh?
  • Cannabis, Eh?

    Attention turns to the Great Green North's legalization plans
    • Dec 1, 2016
  • (No) Fear and Loathing
  • (No) Fear and Loathing

    Local dispensaries balk at a Trumpian future hostile to cannabis
    • Nov 23, 2016
  • More »

Comments

Subscribe to this thread:

Add a comment

Today | Fri | Sat | Sun | Mon | Tue | Wed
Winter Glow Spectacular

Winter Glow Spectacular @ Spokane County Fair & Expo Center

Dec. 9-11, Dec. 15-23 and Dec. 26-30

All of today's events | Staff Picks

Most Commented On

  • Unfinished Business

    Isaiah Wall wants to get his life on track. But first, he's gotta buy drugs for the police
    • Nov 17, 2016
  • Fake-News Nightmare

    The social media dream of the 2000s is fading, but we can reset the system by sticking up for the truth
    • Dec 1, 2016
  • More »

Top Tags in
News & Comment

Briefs


green zone


marijuana


trail mix


Comment


Readers also liked…

  • Will Work For Weed
  • Will Work For Weed

    The Marijuana Business Association hosts a cannabis job fair
    • Jun 10, 2015
  • High Tech
  • High Tech

    Apps for the modern marijuana connoisseur
    • Jun 17, 2015

© 2016 Inlander
Website powered by Foundation