Pin It
Favorite

DVD Review 

by Luke Baumgarten & r & & r & High School Musical & r & & lt;span class= "dropcap " & S & lt;/span & ince its first telecast on the Disney Channel in January, High School Musical has charted five hit singles, gone triple platinum, sold 400,000 DVDs in one day and prompted the powers at Disney to green-light not just a sequel, but to re-shoot the original as a Bollywood spectacular for the Indian market and in Spanish for Latin America. And it did it all on the strength of the nag power of 9-to-14-year-olds. That is, it happened right under our noses ... we who don't usually watch the Disney Channel for fear of accidentally seeing That's So Raven.


So how did it happen? How did a bunch of TV-show guest actors, the director of a handful of Gilmore Girls episodes and the writer of the Wesley Snipes' guns 'n' parachutes epic Drop Zone create a 'tween masterpiece? They didn't. Not really. Musical is such a huge hit because the Disney/ABC/MTV home offices have handed down their marketing synergy from on high. Every frame of this film is designed to sell like hotcakes and cross-promote like hell.


They've got timeless themes (hacked from Romeo and Juliet's much defiled corpses) set in the insipid high school dystopia that 'tweens so desperately want in on, all mixed with a corporate spirit of inclusiveness throughout. They want to you be yourself, especially if being yourself means singing along to High School Musical. You shouldn't feel bad about buying their product. It's cool, so just do it.


But they're not just looking to sell DVDs. Your 10-year-old wants to be these kids, and how better to be them than to buy the album and sing along? From its conception -- from the musical conceit to its perfectly bland title -- this film was designed to propel album sales.


So why'd they air it on TV? Hype, for one, and to get you hooked on their hooks (which bite everyone from Slash to Justin Timberlake). The first taste is always free. Then, once they've got you, they put out an album, then a special-edition album. Then -- and oh God, is this good -- they put out a DVD with an alternate sing-along Encore Edition of the film. Now you actually can be the characters you've been programmed to love. (Rated PG)

  • Pin It

Latest in News

  • Bridging the Gap
  • Bridging the Gap

    Bridge Avenue stands as the dividing line between the swanky Kendall Yards and impoverished West Central. Is that about to change?
    • Sep 29, 2016
  • Rematch
  • Rematch

    Once again, Cathy McMorris Rodgers and Joe Pakootas face off for her seat in Congress. Here are some ways they differ
    • Sep 29, 2016
  • Hail to the Chief (Again)
  • Hail to the Chief (Again)

    Craig Meidl again gets the nod from Mayor Condon; plus, a WSU football player in Domino's brawl won't be charged
    • Sep 29, 2016
  • More »

Comments

Subscribe to this thread:

Add a comment

Today | Sat | Sun | Mon | Tue | Wed | Thu
Spokane Renaissance Faire

Spokane Renaissance Faire @ Lazy K Ranch

Sat., Oct. 1 and Sun., Oct. 2

All of today's events | Staff Picks

More by n/a

  • Iron Upgrade
  • Iron Upgrade

    The new one is smart and funny and action-packed, and it’s bigger and better and sleeker. And Downey does it again, this time ramping up Stark’s arrogant wisecracking, telling anyone who’ll listen (mostly women) that, via the creation of his powerful Iron Man suit, he’s brought years of uninterrupted peace to the world.
    • May 12, 2010
  • Seeing Gay
  • Seeing Gay

    A festival showing GLBT from all angles
    • Nov 9, 2009
  • Get Out the Vote
  • Get Out the Vote

    With all the uncertainty in the world these days, hot wings and cold beer are two things we can get behind
    • Nov 9, 2009
  • More »

Most Commented On

  • To Kill the Black Snake

    Historic all-tribes protest at Standing Rock is meant to stop the destruction of the earth for all
    • Sep 8, 2016
  • Murrow's Nightmare

    Debate moderators need to be much more than an onstage prop to make our democracy work
    • Sep 15, 2016
  • More »

Top Tags in
News & Comment

election 2016


Briefs


trail mix


green zone


marijuana


Readers also liked…

  • Patrolling While Black
  • Patrolling While Black

    Gordon Grant's nearly 30 years as a Spokane cop have been affected by race, but that's not the whole story
    • Jul 8, 2015
  • Our Republic
  • Our Republic

    Not just another small town heroin tragedy
    • Jun 23, 2016

© 2016 Inlander
Website powered by Foundation