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Suicide By Greed 

by Andrew Leonard


Consider the phrase "risk management." It sounds sensible, prudent, the height of fiduciary responsibility. It means, or should mean, hedging one's bets -- protecting your investments, for example, against the possibility of market crashes, or sudden swings in interest rates or Third World economies collapsing.


Sure, you've got to risk your money if you want high rates of return -- but you don't need to risk it recklessly. Not when Wall Street's finest investment banks are packed with whip-smart Ph.D.s and MBAs, armed with state-of-the-art software programs based on models devised by Nobel Prize-winning theoreticians, eager to offer you the latest in "risk management products." Interest rate swaps, collateralized mortgage obligations, derivatives of every shape and color -- the variety of these "complex financial instruments" is boggling.


But like so many of the popular buzzwords of high finance, the words "risk management" teeter perilously close to an oxymoronic cliff. Risk management products are usually unregulated, and are often extraordinarily complex. As such, they tend to be, well, risky. And in case after case, as documented by Frank Partnoy in his new book, Infectious Greed: How Deceit and Risk Corrupted the Financial Markets (Henry Holt), they are designed not so much for the purpose of reducing risk as for skirting laws or accounting rules and providing a source of windfall profits to Wall Street's traders and brokers.


In that respect, "risk management products" aren't at all new, and they probably shouldn't be Nobel Prize-eligible. As elegantly recounted in Malcolm Balen's delightful The Secret History of the South Sea Bubble: The World's First Great Financial Scandal (Fourth Estate), financial innovation has at least a 300-year-old tradition of being a cover for outright fraud and swindling. Even as markets have become more sophisticated, human nature doesn't appear to have changed; the main difference between then and now is that it gets harder and harder to figure out exactly what the swindlers are up to.


Partnoy is a former derivatives salesman who is a member of a select breed: He knows an awful lot more than most people about complex financial instruments. In Infectious Greed, he takes pains to explain their mysteries, which makes him an even rarer beast. Because it is not in the interest of the vast majority of people who do know what, say, a FELINE PRIDE (Flexible Equity-Linked Exchangeable Security Preferred Redeemable Increased Dividend Equity Security) is to divulge their secrets. If shareholders knew what the blue-chip companies they invested in were up to, they might stay away from the market altogether (as indeed many are, after the revelations of the last few years). Complexity is a shield, a defense from regulators, investors and even the very clients that, say, Bankers Trust or Credit Suisse First Boston wants to sell its latest concoction to. Lift up the curtain, and the bond salesmen and CFOs and derivatives traders lose their advantage, their ability to con clients into buying into foolish deals, their opportunities for sweeping losses off the accounting books, their chances to pad their own pockets at the expense of everyone else.


If my rhetoric seems overwrought, that's because it's hard not to seethe after reading Partnoy's fascinating, illuminating and enraging account of the last 15 years of high-finance shenanigans. In 480 pages, Partnoy covers a formidable swath of territory, from the growth of derivatives trading at the end of the 1980s at institutions like Bankers Trust and Salomon, through the rise and fall of such entities as the hedge fund Long Term Capital Management, to the dot-com bubble and beyond, finishing off with the squalid splendor that is Enron, WorldCom and Global Crossing. Along the way, he doesn't have a whole lot of nice things to say about Republican or Democratic administrations, regulators, credit rating agencies, analysts, bankers or even ordinary shareholders.


Significant parts of his story have been told elsewhere, but Partnoy sets it all forth in more detail than is usually offered by business journalists who themselves may not understand the intricacies of the innovations they are covering. Partnoy also ups the ante by putting his stories together in the larger context of how financial markets have evolved over the last decade and a half. In Partnoy's world, Enron isn't a bad apple and the dot-com bubble wasn't an abnormal outbreak; they're both part of a larger story of out-of-control speculation that has yet to reach its final chapter.


Likewise, The Secret History of the South Sea Bubble is required reading for anyone who might be tempted to dismiss dot-com antics or Enron-scale shenanigans as aberrations. There it all was in the early 1700s -- only instead of lobbying, there was outright bribery of members of Parliament; and instead of stock options for executives, the South Sea Co. actually subsidized the purchase of its own shares by investors, so as to keep demand high and the stock price constantly rising.


Balen's book is an aperitif. Partnoy is the main course. In Partnoy's own words, the keys to his big narrative are threefold: "First, financial instruments became increasingly complex and were pushed underground, as more parties used financial engineering to manipulate earnings and to avoid regulation. Second, control and ownership of companies moved greater distances apart, as even sophisticated investors could not monitor senior managers, and even diligent senior managers could not monitor increasingly aggressive employees. Third, markets were deregulated, and prosecutors rarely punished financial malfeasance."


What does it all add up to? In a worst-case scenario: quite a bit of trouble. In the long run, "risk" is being sold off by people who know best how to evaluate it to people who don't know what they're in for. As government for the most part looks the other way, the stability of the financial markets is increasingly an illusion. In the last decade alone, the markets have come closer than most people realize to collapsing. Unless serious steps are taken to change the status quo, disaster could be imminent. We haven't seen the last of the bubbles, by any stretch of the imagination. We seem, in fact, to be addicted to them.





A tenet of free-market faith and financial theory is that, left to itself, the market will efficiently value risk. Under this reasoning, shareholders who don't scrutinize quarterly statements closely have only themselves to blame if they get burned in the market. Companies that commit fraud, like Enron or WorldCom, eventually crash and burn -- that's the "genius of capitalism," as former Treasury Secretary Paul O'Neill put it. If you put all your retirement funds in Enron stock, well, too bad. That was dumb, and stupidity gets punished.


This nice bit of Darwinian economics ignores the fact that in the current marketplace, shareholders don't have a chance of understanding what is really going on in corporate reports. This is not just because they don't have advanced degrees in mathematics, or haven't the spare time to effectively evaluate derivatives. It's because, as Partnoy devastatingly details, the system is rigged to prevent the kind of transparency that would give shareholders, from Joe Daytrader to the biggest pension fund, a chance to figure out what is really going on.


The most complex financial innovations are the ones that are the least regulated, thanks to bulldog lobbying by the derivatives industry. The investment banks that sell ever-more-complex financial products are counting on the fact that their purchasers, companies as big and theoretically smart as Procter & amp; Gamble, don't have the wherewithal to understand what the real risks are. And, as has been well documented, the securities analysts who supposedly are the professionals with the tools to evaluate public companies are hopelessly corrupt.


Partnoy is partly joking when he describes one derivatives trade, known as a "Wedding Band," as "too complex to describe without a mathematician and a psychotherapist" -- but underneath he's dead serious. It is all too human to want to believe that risk can be authoritatively valued, that we are making steady progress as a civilization in figuring these things out, and that, if you put the right group of really smart people together with the fastest computers and the best models, you can make a whole lot of money. But it's just as human to believe too much in your own (or anybody else's) brilliance, and not enough in the likelihood that even the best and brightest can screw up -- or be screwed.


Maybe before anyone is allowed to invest, they should be required to take a course in the South Sea Bubble. In the early 1700s, the government of Britain had amassed a huge national debt, in part by selling long-term annuities to help fund its various wars. The South Sea Co. offered to take that debt off the government's hand, and offered stock in itself in exchange for the annuities.


Never mind the fact that the South Sea Co., which was supposed to have an underlying business of trading goods in the New World, never made anything close to a profit as a trader, and indeed, for most of its existence wasn't doing any trading at all. The company first raked in cash by privately buying up annuity shares in advance of its deal with the Crown, thus profiting when the value of the annuities started rising, as investors bought into the hype that the South Sea Co. was going to make everyone millions of dollars.


Since the South Sea Co. had no underlying business to speak of, everything hinged on ensuring a continually rising stock price. This was achieved by constantly offering new shares to the public, which could not only be paid for on an installment plan, but for which a large portion of the initial price would be paid for by the South Sea Co.!


It worked -- for a while -- until it didn't. And if it all sounds a bit too similar to what a host of dot-com companies were up to in the late 1990s, well, the feeling is intentional. Balen's account of the bubble is specifically intended to parallel the dot-com boom, and it does so in an understated but extremely effective fashion.


It would be trite to say that nothing has changed since the 1720s. Lots of things have changed. Great economic disasters tend to provoke a reaction, a tightening up of rules, regulations and oversight. The Great Depression, for example, gave birth to modern securities regulation. And even now, the excesses of the dot-com era, and the bankruptcies of companies such as Enron, have resulted in some limited reforms. Accounting regulations have been tightened slightly; investment banks have been forced to pay fines.


But after reading Infectious Greed, you're not likely to view any of the current changes as more than cosmetic. Derivatives trading is still mostly unregulated, and even when the investment community catches up to the latest scandal, it's usually too late -- by that time, writes Partnoy, "the financial markets would be onto the next game."


At the end of his book, Partnoy lists a series of prescriptions for curing, or at least assuaging, the current disease. Some are fairly technical, some are fairly straightforward -- such as putting real teeth into the enforcement of penalties on white collar criminals, and regulating derivatives just as other financial instruments are treated.


But perhaps the most important prescription in Infectious Greed, in conjunction with the long view encouraged by the South Sea Bubble story, is to constantly question our own faith in markets, along with the very concept of "risk management" -- and to remember that if we can't understand what they're doing, that's in part because we're not supposed to.





Publication date: 05/08/03
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