In a city like Spokane, it's quite a milestone for a small, locally owned business to stick around for a half-century. For Audrey's Boutique, however, whether it would be serving women for that long was never questioned.
When it opened in the late 1960s, Audrey's was a specialty lingerie shop with a focus on bra fittings for post-mastectomy women.
"We go through their life journeys with them, with breast prosthesis and bra fittings and everything else," says Victoria Zvoncheck-Ferro, the boutique's fourth and current owner.
This dedication hasn't faltered, and the store has since expanded to dressing women over their undergarments with collections in casual, business and formal wear.
"My philosophy for the store is 'Every woman is beautiful, they just don't know it,'" says Zvoncheck-Ferro, who's also known around town as "The Bra Whisperer."
In addition to making women feel beautiful, Audrey's Boutique also seeks to empower them.
"It's an all-female-owned business," Zvoncheck-Ferro says. "Started by a woman and maintained by women."
She credits the boutique's 50 years of success to the level of care given to each woman who walks in.
"We develop relationships with these clients and especially the mastectomy clients because you're going on such a personal journey with them," she says.