Spreading plant love and growing a business at Sage + Moss

Annecia Paulson
Annecia Paulson

Macrame plant hangers were born of necessity for Sage + Moss owner Annecia Paulson. She had simply run out of room for plants in her home. Paulson grew to love plants while working at a small plant store in Des Moines, Iowa.

"The owner carried so many unique plants I had never seen before," Paulson writes in an email. "Large terrariums that were like little worlds, and the whole store was simply magical. I immediately began soaking up all the info from the owner and did research on every plant. I wanted to make sure each customer knew how special their plant was and how they needed to care for it."

She strives to recreate that magic at her booth, where the handmade hangers are now some of the most popular items she sells. Paulson will be at Brrrzaar on Saturday, Dec. 14, at River Park Square from 10 am to 9 pm, with hangers in new colors as well as new larger terrariums. Her items are also featured at From Here, the year-round shop filled with the work of local artisans inside River Park Square.

No matter the vessel, Paulson notes, at the heart of it all is a passion for plants. "I love educating customers on their new addition and giving them confidence that they can succeed."

Winner Takes All @ Emerge

Dec. 3-5
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About The Author

Anne McGregor

Anne McGregor is a contributor to the Inlander and the editor of InHealth. She is married to Inlander editor/publisher Ted S. McGregor, Jr.