The former ESPN and Seattle Times reporter discusses how to make sport accessible to all children. Farrey works with the Aspen Institute, an educational and policy studies organization. In this lecture, he examines the current landscape of youth sport, now a $15 billion industry dominated by travel teams. He also discusses ways to sustain children’s interest in physical activity and share lessons on how to solve a complex social problem in communities. In the Chinook Student Center 150 at WSU Pullman.