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Simply Good 

A new bakery-themed restaurant in Coeur d'Alene wants people to eat simply

click to enlarge Rustic's burgers are served on its housemade potato buns. - DAN COUILLARD
  • Dan Couillard
  • Rustic's burgers are served on its housemade potato buns.

The oven is so important to their operation that Rustic Bakery owners Deb and Warren Heit named it: Big Bertha, as they call her, allows Rustic to turn out both artisan bread — baguettes, boules and potato buns — as well as thin-crust pizza that honors the couple's East Coast roots.

Baguettes are the heart of sandwiches and panini, such as chicken pesto ($9.50) and brie with apple and fig spread ($8.50), or the tuna melt with Swiss ($8.50). The hearty, round boules are hollowed out to become edible bowls for soup or chili mac & cheese ($7-$8, or $6-$7 without the bread bowl). Rustic's New York-style pizza is available by the slice ($3-$3.75) or as a 20-inch pie ($19-$24).

Rustic's burger buns, explains Deb, get their moistness from mashed potatoes. Try them with a grilled meat or veggie burger ($7.50-$8.50) and a bottled beer ($5). Other appetizers include wings ($10) and a bacon-wrapped hot dog ($6). Want even more bacon? Just ask; it's a free upgrade at Rustic.

The couple, who relocated to the area six years ago, spent several years fine-tuning plans for the restaurant. Deb's meticulous experimentation with bread resulted in a three-day breadmaking technique for beautifully shaped golden loaves with thin, crunchy crusts and a moist, light interior. Warren applied his inventor and engineer's eye to refurbishing the 1905 building, formerly a retail shoe shop. Their kids, Bailey and Ryder, pitched in throughout.

click to enlarge This bread bowl stuffed with chili mac is another house specialty. - DAN COUILLARD
  • Dan Couillard
  • This bread bowl stuffed with chili mac is another house specialty.

Menu development was similarly deliberate. Salads ($8.50), for example, can be customized from a list of 26 options — protein, greens, veggies, nuts, homemade croutons — while many meals can be upgraded to include a side order and drink for less than the price of ordering separately. The emphasis is on comfort food, classics and a casual environment.

What they're aiming for, says Deb, is a place where people feel as welcome as the couple has felt since moving to the area: "We wanted to do something to give back to the community." ♦

Rustic Bakery • 309 E. Sherman Ave., Coeur d'Alene • Open Mon-Sun, 11 am-9 pm • • 208-660-8052

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