Wednesday, September 10, 2014
It's a tricky subject. This week's cover story by Nathan Brand is about a woman who's suspected of killing her husband. There are many visuals and angles we brainstormed, but like my editor says, we have to get all the bad ideas out first. Pills on a nightstand? Woman in the shadows? We also have something around the office called the "across the room test." If you can't tell what the story is about from across the room, chances are you might not pick up that issue. In other words — simplify; boil it down. In the end we decided to go with the imagery of a black widow spider on a woman's lips. Since female black widows kill their mates, it seemed fitting. A little sexy and deadly at the same time.
I started with a source photo of red lips, then isolated the red lips and desaturated the color to draw the eye to the focal point. Then I added a spider and put in the finishing touches of shadows on her lips. The final piece uses a font that harkens back to a vintage era, fitting since this story took place 30 years ago. In the end, we ended up with a kiss worth dying for. Keep it weird.