"It doesn't really feel like we think of them at all, it feels like we find them," says OK Go lead singer Damian Kulash.
The band's incredibly complex and artistic music videos are as much an element of their fame as their music, and Kulash spoke about how the band goes about creating those videos in a TED conference in Vancouver, B.C., last month.
In the talk, Kulash explains that writing music feels like looking for "that puzzle piece that clicks right in, and when it does click, it doesn't feel like you thought up that puzzle piece, it feels like you found it, like it was a set of relationships that you unlocked."
With videos, they're looking for the idea of wonder, and more than that, ideas that surprise people, he says.
And it takes math, and a lot of luck to get things to go right once they've got that idea.
The Rube Goldberg machine they set up? Kulash shows the audience that the math behind the 130 interactions that were set up really mattered. If the pieces were 90 percent reliable, there'd only be a 1-in-a-million chance that everything would go according to plan. If they were 99 percent reliable, the chances went up to 27 percent that it would all go right.
Samantha Wohlfeil covers the environment, rural communities and cultural issues for the Inlander. Since joining the paper in 2017, she's reported how the weeks after getting out of prison can be deadly, how some terminally ill Eastern Washington patients have struggled to access lethal medication, and other sensitive...